When to label:

A Label is like a keyword you can assign to content. We like to think of labels as characteristics of a person. You use labels to describe things you can see in your photos and videos to help your team find them later.

When to create a board:

A Board is a place where your content lives. Board names should unify all the images and videos within it. Event names, campaign titles, locations, and dates are all great primary board examples.

Labels vs. Boards

A single piece of content can have multiple labels and can live within multiple boards. So what's the best way to organize your workspace?

Start by organizing your board structure. Good questions to ask your team:

  1. What is most of our content being used for? Social media, marketing, advertising, editorial?

  2. What is the primary information needed from these images and videos moving forward? Photographer name, event information, date?

  3. Who will be contributing to the workspace? Project managers, agency partners, creatives?

Tip: Try to have as few Primary Boards as possible. These are the boards you can see on the left side panel. Instead of creating hundreds of primary boards, create Sub-boards within boards. Limiting the number of primary boards will prevent disorganization across the workspace.

After your team has decided on the board structure, use Labels to help organize the content within boards.

Example: Let's say you have a "San Diego" board for an event that took place in San Diego. Since San Diego is already the name of the board, there is no need to label the location in each picture. That said, you might want to add image-specific labels to each asset if a wide variety of shots were taken — "hotdog" "hamburger "popcorn" etc.

Labeling efficiently will make it easier for your team to search and find very specific pieces of content in the future.

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