Labels give you and your team the ability to organize content with specific keywords. Unlike Smart Tags, labels are applied by you and your team to call out the qualitative aspects of your content and other information specific to your creative process.

Any label you add becomes instantly searchable in your workspace for any member of the team. With labels, you control the power of the search bar: the more labels you add, the more searchable your workspace becomes!

Here are just a few examples of how teams use labels on Air:

  • adding labels like "Selects", "In Review" and "Approved" to manage the creative process and communicate content permissions to the team

  • labeling by country, city, or venue location to create a digital map of the workspace

  • curating photoshoot content with descriptors like "high-res", "low light" and "portrait"

Adding Labels

To add labels to one asset or file, open the player window, scroll down, and click the edit button next to "Labels". Enter as many labels as you'd like and select the Save button to confirm.

To add labels to multiple assets and files at once:

  1. Multiselect the desired assets you would like to label.

  2. Right-click on one of the selected options and add hit the "add labels to items" button.
    Video tutorial: https://www.loom.com/share/8f5a8a29f0814c5983af8a8de404683e

    With your whole team collaborating in the workspace, mistakes are bound to happen. Any label can be edited, merged, or deleted using the label manager on your Home page. Learn more about managing labels here.

Learn about the difference between labels and smart tags

Learn about organizing content with labels and boards

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