Who can access Creative Performance?
👨👩👧👦 Supported on Enterprise plans
✏️ Workspace owners and anyone with admin access to the workspace
Bridge the gap between creative production and performance results. The Creative Performance area allows you to view Meta ads analytics directly within Air and link performance data to your creative assets.
From workspace settings
On your workspace settings you can connect to your ad management account under Ad Insights accounts to begin using Air to analyze your creative performance and import your ads stored through your ad management platform to Air. Connect your managed advertising accounts to associate your assets to specific campaigns to gain insights and spot trends across your creative.
From the sidebar
Navigate to the Creative Performance area to start analyzing your ad data. You can find this new section in the left-hand sidebar of your workspace.
Creative performance dashboard
In the Creative performance main view, you will see a dashboard visualizing your ad performance. The main view displays a bar chart of impressions over time, followed by a detailed list of your ads, allowing you to spot trends at a glance.
You can filter this view by Status, Campaigns, or Ad sets to focus on specific data. Hovering over any bar in the chart provides an instant snapshot of that specific ad's performance metrics.
Filter | Defintion | Selections |
Status | View ads based on their current live state. | Active: Currently running ads. Paused: Ads temporarily stopped. Blocked: Ads that have been rejected or stopped due to policy issues. Off: Ads that have been manually disabled. |
All campaigns | Narrow down performance by specific marketing initiatives. | Search for campaign: Use the search bar to find and select one or multiple campaigns to analyze. |
All ad sets | Drill down into specific audiences or targeting groups. | Search for ad set: Use the search bar to find and select specific Ad Sets to analyze performance across different segments. |
Date Range | Define the specific time period for your analysis. | Presets: Today, Yesterday, Last 7 days, Last 30 days, Last 365 days.
Custom: Choose a specific start and end date. |
From bar chart
The main view is dominated by a bar chart that visualizes Impressions over time. This chart is designed to help you identify high-level trends, seasonal spikes, or performance drops across your selected date range.
Hover over any bar in the chart to see an instant thumbnail preview of the ad creative. This allows you to quickly identify which specific image or video corresponds to a spike in performance without needing to dig into the table.
From ad table
Header | Definition |
Ad | The visual anchor of the row. This column displays the ad's thumbnail and file name, allowing you to instantly identify the creative without opening it. |
Status | The current live state of the ad (e.g., Active or Paused). |
Campaign | The specific marketing campaign where this ad is currently running. |
Ad Set | The specific ad set (audience or targeting group) this ad belongs to. |
Link | Your connection to the Air library. This column allows you to attach the performance data to the original asset file for historical tracking. |
Metrics
Impressions: The total number of times your ad was on screen.
Reach: The number of unique people who saw your ad.
CPM (Cost Per Mille): The average cost for every 1,000 impressions.
Reactions: The total number of reactions (Like, Love, Haha, etc.) on your ad.
Comments: The total number of comments left on your ad.
Shares: The number of times your ad was shared by users.
Plays: The number of times your video started to play.
Watched: The number of times your video was watched for a significant duration (often defined as 100% or to completion).
Clicks: The total number of clicks on your ad unit.
CTR (Click-Through Rate): The percentage of times people saw your ad and performed a click.
CPC (Cost Per Click): The average cost for each click.
Spend: The total budget consumed by the asset during the selected timeframe.
ROAS (Return on Ad Spend): The total revenue returned for every dollar spent on ads.
Settings
The ad table layout is flexible, allowing you to tailor the view to show only the metrics relevant to your current goals. By accessing the Settings (gear) menu in the table header, you can toggle individual metrics on or off. This helps reduce visual clutter by hiding less relevant data points or resetting the view to see the full spread of performance analytics.
Prefer to keep the data separate from the visual? Selecting the bar graph icon allows you to collapse and expand the chart.
Totals
At the bottom of the table, you will find the Totals footer.
Aggregate Data: This pinned row sums up the metrics for every ad currently visible in your list.
Contextual Math: The totals automatically update based on your Filters. If you filter for a specific "Campaign," the Totals row will show the total Spend, Impressions, and Clicks for only that campaign.
From ad overview
While the main dashboard shows the big picture, the Ad Overview panel is your microscope. Clicking on any row in the data table opens this slide-out panel on the right side of your screen, providing a focused "report card" for that specific ad.
At the top of the panel, you get immediate visual confirmation of the creative being analyzed.
Ad Preview: A large player allows you to watch the video or view the image in full detail to ensure you are analyzing the correct variation.
Ad URL: A direct link to the live post on Meta (e.g., Instagram or Facebook), allowing you to see comments and live engagement in their native context.
Creative ID: The unique identifier assigned by Meta, useful for cross-referencing with other tools or support tickets.
This section also controls how this ad connects to your Air workspace. You have two primary options.
For Unlinked Ads: You will see actions to bring the creative into your workspace:
Add to Air: If this ad creative does not exist in your library yet, click this to import the file directly from Meta into your Air workspace.
Link to existing asset: If the original file is already in your library, use this to connect the performance data to that file. Air leverages its powerful search to pull visually similar images so you can find the exact file speedily!
For Linked Ads: Once connected, you will see a Linked asset details section. This serves as your source of truth:
Asset Metadata: View technical specs like file type, size, and dimensions (e.g., PNG · 43 KB · 1120 x 1120).
Live Context: Use the Ad URL link to view the live post on Instagram or Facebook, or reference the Creative ID for support.
Ad performance
The bottom half of the panel breaks down the ad's specific metrics into three logical categories, offering granular data that may not be visible in the main table view.
Exposure
Impressions & Reach: The core volume metrics.
Frequency: The average number of times each person saw this specific ad. This helps you monitor ad fatigue—if this number gets too high, your audience might be getting tired of the creative.
Engagement
CTR & Clicks: How effectively the creative drives traffic.
Breakdown: A quick tally of social interactions: Reactions (Hearts/Likes), Comments, and Shares.
Cost Efficiency
Spend: Total budget consumed by this specific ad.
CPC & CPM: Cost per Click and Cost per Mille (1,000 impressions).
Purchase ROAS: Return on Ad Spend, showing the direct revenue impact of this specific creative.
From asset details view
You don't always need to visit the full dashboard to check on a creative. You can view performance data directly on the asset itself while browsing your library.
Insights
When viewing any asset in your library, open the right-hand sidebar and click the Insights tab. This view pulls the same live metrics (Exposure, Engagement, Cost) from the dashboard and attaches them to the file. If a single creative asset is being used in multiple different campaigns or ad sets, the Insights tab will list them all as separate cards. You can scroll through to see how the same image or video is performing across different audiences.
The tab confirms exactly which version of the file (e.g., "V1") is linked to the data, ensuring you are attributing results to the correct iteration.
Now that you've explored the Creative Performance dashboard, try linking your top-performing ads to their source assets to help your creative team understand what drives results.