AI Keywords & Tags

And their relationship to Boards

Brian Nana-Sinkam avatar
Written by Brian Nana-Sinkam
Updated over a week ago


A Tag is a word or phrase that you assign to your content. We like to think of tags as visual β€” use a tag to describe what you see in your images or videos, or any information your team might need, like your brand's color code or an event name. A single piece of content can have multiple tags and can live within multiple boards.

Tags give you and your team the ability to organize content with specific terms and phrases. Unlike the AI-automated Keywords, tags are applied by you and your team to call out the qualitative aspects of your content and other information specific to your creative process.

Any tag you add becomes instantly searchable in your workspace for any member of the team. With tags, you control the power of the search bar: the more tags you add, the more searchable your workspace becomes!

Here are just a few examples of how teams use tags on Air:

  • Adding tags for seasonal promotion graphics, ie. "Valentine's Day 2023"

  • Tags by locations and venues to create a digital map of the workspace, ie. "London", "Carnegie Hall", "Mexico"

  • Curating photoshoot content with descriptors, ie. "High-res", "Low light", and "Portrait"

You may need to use more than one tag for a single piece of content. For example, you may want to create a tag for the model in the photo, the product name, and the photographer.

Using Tags Within Boards

Tip: Try to have as few Primary Boards as possible. These are the boards you can see on the left side panel. Instead of creating hundreds of primary boards, create Sub-boards within boards. Limiting your amount of primary boards will prevent disorganization across the workspace.

After your team has decided the board structure, use Tags to help organize the content within boards.

Example: Let's say you have a "San Diego" board for an event that took place in San Diego. Since San Diego is already the name of the board, there is no need to label the location in each picture. That said, you might want to add image-specific labels to each asset if a wide variety of shots were taken β€” "hotdog" "hamburger "popcorn" etc.

Tagging efficiently will make it easier for your team to search and find very specific pieces of content in the future.

Tags are considered "internal" workspace data, meant for use within the workspace team. Therefore, you are not able to filter or search by tags using a Share Link. Alternatively, Custom Fields are able to be seen and utilized on Share Links.


Air uses Amazon AWS image recognition to create AI-generated automatic Keywords for images. These keywords are searchable, just like your tags, and are assigned upon upload. They are AI-scanned and assigned static keywords as additional assistance in finding commonly searched terms.

So what's the best way to organize your workspace? Start by organizing your board structure. Good questions to ask your team:

  1. What is most of our content being used for? Social media, marketing, advertising, editorial?

  2. What is the primary information needed from these images and videos moving forward? Photographer name, event information, date?

  3. Who will be contributing to the workspace? Project managers, agency partners, creatives?

Read more about how to organize your workspace with Air's Creative Ops features: Keywords & Tags vs. Custom Fields

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