A tag is a word or phrase that you assign to your content. We like to think of tags as visual — use a tag to describe what you see in your images or videos, or any information your team might need, like your brand's color code or an event name. A single piece of content can have multiple tags and can live within multiple boards.

Tags give you and your team the ability to organize content with specific terms and phrases. Tags are applied by you and your team to call out the qualitative aspects of your content and other information specific to your creative process.

Any tag you add becomes instantly searchable in your workspace for any member of the team. With tags, you control the power of the search bar: the more tags you add, the more searchable your workspace becomes!

Here are just a few examples of how teams use tags on Air:

You may need to use more than one tag for a single piece of content. For example, you may want to create a tag for the model in the photo, the product name, and the photographer.

Tags are part of your asset metadata on Air. The ℹ️ asset info tab will include all the tags applied and allow users with the permissions to edit, create and remove tags.

When filtering your workspace, tags can be used to better narrow down your search. Choose from your list of tags currently available in your workspace. Work within additional exclusionary statements as well such as Contains one of... or Does not contain... to help your tag filters activate for your exact search with ease.