A Tag is a keyword that you assign to your content. We like to think of tags like characteristics for a person — you use a tag to describe what you see in your images and videos, or any information your team might need (like the photographer name or whether or not the asset is approved for use)

You may need to use more than one tag for a single piece of content. For example, you may want to create a tag for the model in the photo, the product name, and the photographer.


In addition to your tags, we use image recognition to create Keywords for all of your images and videos. These are highlighted in a separate section of the player, but are searchable, just like your tags. Upon upload, we can identify common objects (dog, tree, beach, etc.), but we are constantly learning from your tags and hope to get into predictive tags soon!

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