Custom Labels

A Custom Label is a keyword that you assign to your content. We like to think of custom labels like characteristics for a person — you use custom label to describe what you see in your images and videos, or any information your team might need (like the photographer name or whether or not the asset is approved for use)

You may need to use more than one label for a single piece of content. For example, you may want to create a custom label for the model in the photo, the product name, and the photographer.

Smart Tags

In addition to your custom labels, we use image recognition to create Smart Tags for all of your images and videos. These are highlighted in a separate section of the player, but are searchable, just like your custom labels. Upon upload, we can identify common objects (dog, tree, beach, etc.), but we are constantly learning from your custom labels and hope to get into predictive custom labels soon!

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