When you need to turn a single creative concept into dozens of platform-ready assets, doing it one image at a time slows down your momentum. Canvas serves as your campaign production workspace, allowing you to scale creative operations efficiently and consistently.

Instead of making one-off edits to individual files, use Canvas when you have a core visual concept that needs to be adapted across multiple channels, formats, and languages. It is the ideal space for bulk operations, allowing you to apply consistent changes to groups of assets simultaneously. For an introduction to the workspace, see our guides on Get Started with Canvas and Explore Canvas.

To keep your production organized, we recommend starting from a dedicated for your campaign or project. A structured canvas allows you to group different bulk workflows into distinct sections—such as keeping your raw assets, localized variants, and resized deliverables clearly separated.

Maintaining brand consistency across dozens of campaign assets is effortless when you utilize Air's brand memory layer, Context. Instead of manually overlaying logos or watermarks on every single image, you can instruct the Canvas agent to apply your brand marks consistently across an entire batch of assets. This ensures your brand identity remains uniform while saving hours of manual placement. To learn more about setting up your brand assets, see Explore Context.

For example, you can select multiple campaign images and prompt the agent to apply your brand's watermark across all of them in one go.

Before applying creative effects, ensure your product or model imagery is clean. You can use background removal to isolate your subjects or replace backgrounds across multiple assets to fit your campaign's visual theme. Combining these operations with prompt-based edits allows you to place your products in cohesive, stylized environments instantly. For detailed instructions on these tools, see Editing images in Canvas and Write effective prompts for AI on Air.

Social and ad platforms favor dynamic content. You can easily convert your still campaign imagery into lightweight motion concepts or video ads. This is highly useful for creating eye-catching social variants without needing complex video editing software.

When running global campaigns, keeping visual direction consistent while updating ad copy or translating text is a major challenge. Canvas supports text updates and translated ad variants directly on the creative surface. It identifies text elements in your images, allowing you to modify or translate copy in bulk while preserving the original design and layout.

For instance, you can easily generate localized ad variants in different languages while keeping the model and background completely identical.

Once your creative direction is locked, you need to prepare your assets for various social and advertising channels. Canvas allows you to perform bulk resizing and adjust camera angles to ensure every asset is perfectly framed for its destination format, whether it is a vertical story or a square feed post. For more details on resizing, see Can I select multiple assets and resize them all at once in Canvas?.

You can organize your workspace to view bulk resizes and different camera-angle adjustments side-by-side to verify visual balance across all formats.

While the Auto model setting is highly efficient for most tasks, creative production teams often require finer control over their outputs. When prompting the Canvas agent, you can toggle off the Auto setting to select specific, industry-leading image or video generation models that best fit your campaign's style and detail requirements. To explore the available models, see What models does Air use for AI?.

After completing your multi-asset creative run, you can select your final batch of assets to save them directly back to your workspace boards or download them to your local drive for immediate distribution. For more details on where these files go, see Where are assets I create or edit in Canvas saved?.

Simply select the completed assets on your canvas to access bulk actions, allowing you to save or download the entire batch at once.

Now that you know how to scale campaign creative, learn how to build repeatable workflows by exploring our guide on Explore Skills or find out how to Write a great skill on Air to automate your team's production recipes.