Air is first and foremost a visual workspace for brand, but we also support a range of non-visual file formats that we refer to as "Files". Understanding the difference between Assets and Files and when to use them will empower you to do your best work on Air.

What's the difference?

"Assets" include all of your visual content like images and videos. Assets are always front and center on Air and you can access them from anywhere in your workspace: the home page, search, boards, and bookmarks. You can view an asset's name, file size and resolution metadata all from the gallery view.

"Files" include all of your non-visual content like documents, spreadsheets, and audio clips. Search, filter, bookmark and add files to boards; they behave similarly to assets but will not show a thumbnail preview and only display name and file size metadata from the gallery view.

Air's image recognition does not apply smart tags to files but feel free to add labels to files just as you would to assets. You can also download files directly from the gallery view for quick export!

How should I use files?

Files play a complementary role to your visual content and serve the very important purpose of contextualizing the creative process. A good rule of thumb: if it's a part of the creative process, it can (and should) live on Air! Everything else should stay where it is.

Here are just a few ways you might use files:

  1. Include your creative brief (.doc) on a project board as a point of reference for designers and photographers.
  2. Keep an eye on event budget by adding that spreadsheet (.xls) the accounting department sent over.
  3. Group your favorite fonts (.txt) with their corresponding designs in a board.
  4. Organize all of your final email designs (.html) with graphic assets as you plan out marketing campaigns.

Start connecting your images and videos to other relevant information with files and watch your creative workflow improve.

Learn more about what file formats Air supports

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