tags give you and your team the ability to organize content with specific words. Unlike Keywords, tags are applied by you and your team to call out the qualitative aspects of your content and other information specific to your creative process.

Any tag you add becomes instantly searchable in your workspace for any member of the team. With tags, you control the power of the search bar: the more tags you add, the more searchable your workspace becomes!

Here are just a few examples of how teams use tags on Air:

  • adding tags like "Selects", "In Review" and "Approved" to manage the creative process and communicate content permissions to the team

  • tags by country, city, or venue location to create a digital map of the workspace

  • curating photoshoot content with descriptors like "high-res", "low light" and "portrait"

Adding Tags

To add tags to one asset or file, open the player window, scroll down, and click the edit button next to "tags". Enter as many tags as you'd like and select the Save button to confirm.

To add tags to multiple assets and files at once:

  1. Multiselect the desired assets you would like to tag.

  2. Right-click on one of the selected options and add hit the "add tags to items" button.

    With your whole team collaborating in the workspace, mistakes are bound to happen. Any tag can be edited, merged, or deleted using the tag manager. Learn more about managing tags here.

Learn about the difference between labels and smart tags

Learn about organizing content with labels and boards

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